Growth and Expansion Articles and Blog Posts at CorpNet.com https://www.corpnet.com/blog/category/growth-and-expansion/ The Smartest Way to Start A Business and Stay Compliant Tue, 15 Nov 2022 16:32:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 How to Legally Franchise a Business https://www.corpnet.com/blog/how-to-legally-franchise-a-business/ Wed, 02 Nov 2022 12:22:40 +0000 https://www.corpnet.com/?p=30417 If you've considered how to grow your business by leaps and bounds without starting and running dozens or hundreds of locations yourself, you may have wondered how to franchise a business. In this article, you'll learn more about what franchising means, how to determine if franchising makes sense for your business, and what's involved in franchising a business.

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Subway, Snap-on Tools, MaidPro, ACTIONCoach. They’re all very different types of businesses with one significant thing in common—they began as small businesses and increased their revenue exponentially by franchising. If you’ve considered how to grow your business by leaps and bounds without starting and running dozens or hundreds of locations yourself, you may have wondered how to franchise a business. In this article, you’ll learn more about what franchising means, how to determine if franchising makes sense for your business, and what’s involved in franchising a business.

What Does it Mean to Franchise a Business?

Before I go any further, let’s take a moment to discuss what franchising is exactly.

Franchising is a business model by which business owners (franchisors) systematize their business operations so that they can sell units of their brand to other individuals (franchisees). Typically, franchisees own and operate their units within a pre-determined territory. A franchisor creates a legal infrastructure and uniform processes for running its franchise units, granting franchisees the legal right to start and operate one or more franchise units using the franchisor’s systems, trademarks, and methods of operation. Franchisors provide franchisees with some degree of ongoing support, resources, and training to help ensure success.

Franchisors and franchisees sign a “franchise agreement,” which details all aspects of their contractual arrangement. Franchisees pay the franchisor a one-time franchise fee when executing the franchise agreement, and there are recurring royalty fees for continued use of the brand assets and support.

Franchising is regulated by the Federal Trade Commission’s Franchise Rule, and some states have their own state-specific laws for franchising a business.

Are You Ready for Franchising?

Not every entrepreneur or business is ideal for the world of franchising. To follow are some considerations to help determine if franchising is a good fit.

1. Does it have a replicable success formula?

If a business will be franchised, it should have well-established processes and systems that have enabled it to operate successfully. And those processes and systems must be repeatable and effective at the franchise unit level so that franchisees have a good chance of experiencing success, as well. If a business concept works well only because it’s at a specific location or because the owner or a key employee brings unique skills to the table, it may be a red flag that the business model isn’t ideal for franchising.

Most successful franchise concepts are relatively simple to operate, can thrive in varied markets, and have a business model that’s easy to teach to franchisees.

2. Can it be appealing to potential franchisees?

Franchising opportunities exist in nearly every industry, and many factors may attract or drive away potential franchisees. The niche, brand reputation, logistical considerations, staffing needs, and other things will affect how attractive a franchise is to prospective business owners.

3. Will your franchisees be able to get a reasonable return on their investment?

All things considered, after the initial franchise fee, royalties, and the other costs associated with starting and running a franchise location, franchisees will want to make an adequate return on their investments of money and time. This is something to consider carefully before franchising a brand because not all types of businesses can yield the same level of profits.

4. Are you willing to invest time and money into ensuring that your franchisees succeed?

Most successful franchised businesses have a franchisor that has well-defined processes, provides access to efficient and effective business software systems, and develops excellent training programs for franchisees and the employees of those franchisees. They also provide marketing support in the way of things like co-op advertising, ad templates, website development, email marketing, customer loyalty programs, and other needs. It’s not enough to “sell” a franchise to a franchisee; franchisors must provide support elements that will help ensure the ongoing growth and health of the brand.

5. Do you have the capital required to franchise your business?

While expanding a brand via franchising can cost less than building new locations on your own, it does come with costs. I mentioned some of them in consideration number 4 above. Also, a franchisor will incur the costs of working with an attorney to create contracts and other legal documents, accounting and tax advisory fees, and other expenses associated with getting the company franchise-ready. If you don’t have the funds readily available, you’ll need to consider financing options if you want to franchise your business.

Checklist for Starting a Franchise

Depending on the type of activities the business performs and the states where franchise units will operate, the rules and requirements vary when franchising a business. Generally, here are the major steps involved:

1. Hire an attorney and accountant

Both federal and state laws regulate franchising. Growing a business through franchising requires the expertise of a knowledgeable attorney who will ensure all legal aspects of the process are covered. Likewise, there are financial and tax matters to address when franchising a business. An accountant or tax advisor with experience working with franchisors can offer valuable insight.

2. Prepare a franchise disclosure document

A franchise disclosure document (FDD) is a legal document required by federal and state law. It gives a business a legal foundation for selling franchise units. A franchised business must provide its FDD to prospective franchisees at least 14 days before signing an agreement with or accepting payments from a franchisee.

An FDD consists of 23 mandated sections (“items”), which inform prospective franchisees about the franchise, the franchisor, and the legal responsibilities of both the franchisor and franchisees. Some of the important details that an FDD addresses include:

  • Overview/history of the company
  • Information about the franchise’s key officers, directors, and others with management responsibilities
  • Disclosures of any past or present litigation that the company or key stakeholders have been a part of
  • Initial fees that franchisees must pay to start a franchise and fees for ongoing operation (such as royalties, advertising, renewal, etc.)
  • The territory of the franchise (what sales territory may the franchisee target, is the territory exclusive to the franchisee, etc.)
  • Whether a single franchisee can buy multiple units (multiple franchise locations)
  • Contractual obligations between the franchisor and franchisees
  • Support and resources the franchisor will provide to franchisees (training, marketing assistance, technology platforms, etc.)
  • Exit strategy if a franchisee wishes to cease operating a franchise
  • Dispute resolution process if franchisor and franchisee disagree about contractual responsibilities
  • Information about the financial performance of franchise units
  • Details about the contracts (e.g., Franchise Agreement, property lease or rental agreement, marketing contracts, and possibly others) required to become a franchisee
  • Descriptions of the franchise’s products and services
  • Status of trademarks, patents, and copyrights belonging to the franchise

As you can see, there are numerous decisions to be made and work to do when creating an FDD. It will require a good deal of research about franchising in general, your market and industry in areas beyond your existing business location, your competition, legal and tax-related implications, and more. At the end of this article, I’ve provided a list of resources that offer information about how to franchise a business.

An FDD does not get registered or filed with any government agency at the federal level. However, it may need to be registered or filed with a state agency, depending on where the franchisor plans to offer its franchises for sale. In franchise registration states, a franchisor must register its franchise with the state and file its FDD annually. In franchise filing states, a franchisor must do a one-time or annual FDD filing. In other states, franchisors may offer franchises if their franchise disclosure document is current and complies with federal law. In all states, franchisors must disclose their FDD to prospective franchisees at least 14 days before the offer or sale of a franchise.

3. Create an operations manual for your franchisees

An operations manual provides details and instructions that franchisees need to know to run their franchise units. This document is critical because it helps ensure uniformity of service and quality across franchises owned by different franchisees. It is essentially a how-to guide that covers day-to-day procedures, production, and delivery of products and services, payroll and accounting, software and technology platforms, customer service expectations, customer complaint resolution, employee training, and more.

4. Apply for your brand trademarks

Brand assets are of the utmost importance when scaling a business through franchising. Franchisors can protect their brand name and logo design (and secure their right to use them in all 50 states) by registering for federal trademarks through the United States Patent and Trademark Office (USPTO).

5. Discuss and possibly change the business entity type for your franchise

Franchisors can benefit from talking with an attorney and accountant or tax advisor about this important decision. They can advise whether a franchisor’s company’s current entity type is appropriate for a franchised business or if a change in entity type will serve them better from a legal and tax perspective. If a change is in order, depending on the state of registration, it might require converting the business from one entity type to another or dissolving the original entity and forming another.

If you’ve decided to make an entity change after discussing your options with your lawyer and accountant, my team at CorpNet can save you time and money by preparing and filing your business formation documents for you.

6. Register or file your FDD with the state, if required

Whether or not a franchisor must file its FDD in a state depends on whether or not the state is a franchise registration state, a franchise filing state, or neither. If a franchisor neglects to follow a state’s rules, it legally may not offer or sell franchise units in that state.

7. Find potential franchisees

I recommend that franchisors develop a marketing and sales plan to help guide their efforts in finding prospective franchisees. It may be helpful to work with a marketing agency that specializes in assisting franchisors with creating sound marketing strategies.

How Long Does It Take to Create a Franchise?

Many factors (such as the states involved, the industry, the complexity of the business, how well-defined the business’s processes and systems are, etc.) will affect how long it will take to complete all of the legal requirements. A reasonable estimate would be between three to six months. Consulting with a business coach experienced in franchise development may provide insight into how to move the process forward as efficiently as possible.

How Much Does It Cost?

This can vary wildly depending on the legal and accounting assistance required, development of training programs, professional marketing strategy assistance, business formation needs, state franchise registration and filing fees, technology enhancements, and other requirements to scale the business as a franchise. Doing lots of research into what it will take to franchise your business in the areas where you intend to offer franchises will help you get a handle on what you can expect to spend initially and on an ongoing basis.

Digging Deeper into Business Structures

While there’s no one-size-fits-all answer to this question, generally the answer falls into one of two camps: the S Corporation or the Limited Liability Company (LLC).

Both of these business structures provide protection for your franchise, as well as your personal assets. If you choose no business structure, you’ll operate as a Sole Proprietor, and you’ll put yourself at risk. If your franchise is ever sued, your personal assets can be taken to cover costs. On the other hand, with both the S Corporation and the LLC, your personal assets can’t be touched, because you’re considered separate from your business entity.

The difference between the S Corporation and LLC

While there are a lot of similarities between these two business structures, including pass-through tax treatment, protection of personal assets, and unlimited duration, there are a few key differences.

The S Corporation tends to require more rigid paperwork and processes. You’ll need to assign a Board of Directors and meet with them annually, as well as file an annual report. The LLC will also require an annual report, but overall, it has less formality.

Also when it comes to owners, the S Corporation only allows US citizens or residents to be owners, and limits shareholders to 100.  An LLC may be owned by other LLCs or corporations, and the owners do not have to be US citizens or residents. You can have an unlimited number of owners in an LLC.

The best place to register the franchise

You may hear that certain states are better to form a business structure in, even if you don’t do business there. Yes, some states have low or zero state taxes, but that doesn’t make them the best place to form a business entity.

My advice is to form your corporation or LLC in the state you plan on running your franchise. Otherwise you may have to file additional forms and pay extra fees to register in a state other than where you do business, and in my mind, it’s not worth the hassle.

Options for registering the new entity

You’ve got several options here. If you’re all about DIY and don’t mind a little paperwork, you can download the appropriate form for your business structure from your state’s Secretary of State website. Some websites even let you file online. You’ll need to provide basic information about your business including contact information, officers’ names, and the nature of your business. You’ll pay your incorporation or filing fee, which is usually between $100 and $300.

If you’d rather let someone else handle the work, you can employ a business filing services company that will take care of the paperwork on your behalf.

Depending on how busy your Secretary of State’s office is, you can expect to get your business structure approved in a month or two. If you work with a filing service, you can expedite the process to get it approved within a matter of days.

Resources to Help You Understand How to Franchise a Business

Below are several resources and publications where you can find helpful information and tips related to how to franchise a business.

You might also consider signing up to attend seminars, webinars, and conferences that are focused on the education and professional development of franchisors.

And, of course, my team at CorpNet is here to assist you and your franchisees with your business formation and compliance filings in all 50 states. Contact us to learn more about how we can help you move your franchising dreams forward!

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Will Your Business Need Financing in the New Year? https://www.corpnet.com/blog/business-financing-year/ Mon, 31 Oct 2022 15:19:45 +0000 /?p=12994 As you plan and set goals for your small business in 2023, one area to look at is financing. Will you need additional funding at some point in the New Year? If the answer is yes, how will you raise the money? Take a closer look at the two primary means of raising capital — […]

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As you plan and set goals for your small business in 2023, one area to look at is financing. Will you need additional funding at some point in the New Year? If the answer is yes, how will you raise the money? Take a closer look at the two primary means of raising capital — equity financing and debt financing — and what you need to know about each.

Equity Financing

In equity financing, you give up a piece of your business (equity) in return for an investment of capital. Equity investors may be private investors, venture capital companies, or even your friends and family.

Angel investors are the most realistic source of investment capital for most small business owners. Angels are private investors; some invest individually, while others form angel groups to pool their money. Generally, angels are experienced business people, former business owners, or professionals. In addition to the capital they can provide, they can also offer much-needed business guidance and expertise.

If your small business has strong growth potential in an industry such as technology or healthcare, you may be able to get venture capital. Venture capital firms tend to focus on businesses with a track record of success and the potential for rapid growth with a high return on investment. They make large investments, but in return, they will want to have a strong say in your business and possibly even take over management.

If you plan to seek capital from investors, it’s important to make sure the business structure you chose will allow what you want to do. For example, if you operate as a sole proprietor, you won’t be able to take on equity investors, since there is no separate “company” to invest in.

A General Partnership, C Corporation, or Limited Liability Company (LLC) all enable you to sell shares in your business. However, if you have an S Corporation, the number of shareholders you can have is limited to 100, which could be a problem. In addition, the S Corporation form limits what type of person or entity can be a shareholder or owner, which could cause problems either in raising capital or transferring ownership of shares down the line.

While taking on investors may seem like an easy solution to getting the money you need, you should think carefully before giving away equity in your business. Depending on the amount of equity they control, investors can make it more difficult for you to make decisions about your business without their input. Your relationships with investors, even those you are currently close to, may change in the future, leading to unforeseen difficulties. If you give up too large a stake in your business, you may eventually lose control of it altogether.

Debt Financing

As the name implies, debt financing means taking on debt that you need to repay at some point. Typically, this means a bank loan. However, debt financing can also take the form of loans from friends and family, credit unions, alternative financing sources, or even taking credit card advances.

Business loans can be secured or unsecured. Secured loans require you to put up some collateral, such as business equipment or your house, to obtain the loan. Unsecured loans don’t require collateral but are often more difficult to get and have higher interest rates and fees.

If you’re seeking a bank loan, the best place to start is with a bank that makes Small Business Administration (SBA) loans. SBA loans are partly guaranteed by the SBA, which makes banks more willing to lend to small businesses they otherwise might consider risky borrowers.

Other sources of debt financing include:

  • Equipment financing – If you are purchasing business equipment, the company that makes the equipment may have financing options available.
  • Invoice financing – Invoice financing companies advance you money based on the number of your outstanding invoices.
  • Factoring companies – Similar to invoice financing, factors purchase your outstanding invoices for a percentage of their value and then take over collecting the unpaid invoices for you.
  • Merchant cash advances – If your business makes most of its sales via credit cards, such as an e-commerce business or retail business, you may be able to get a merchant advance based on the number of your average credit sales.

Make the Right Choice

To make sure you’ve selected the right form of business for your financing needs, it’s best to discuss it with your attorney and accountant before making any decisions. If you need to make changes to your business structure before seeking financing, start now so you’ll be ready to go after the capital you want in 2023.

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How to Change from a Sole Proprietor to an LLC https://www.corpnet.com/blog/how-to-change-from-a-sole-proprietor-to-an-llc/ Tue, 20 Sep 2022 12:49:50 +0000 https://www.corpnet.com/?p=42772 The post How to Change from a Sole Proprietor to an LLC appeared first on CorpNet.

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It’s estimated that over 70% of U.S. businesses operate as sole proprietors. That’s not surprising, considering that doing so requires no formal business registration forms, few compliance requirements, and income tax reporting simplicity. But as businesses grow and evolve, their owners may decide to change from a sole proprietorship to an LLC.

Many choose the limited liability company (LLC) structure because it offers nearly the same ease of administration as a sole proprietorship while providing some important advantages. In today’s post, we’ll review these advantages and walk through how to change from sole proprietor to an LLC.

Potential Benefits of Changing to an LLC

So, what’s wrong with operating as a sole proprietorship? Well, possibly nothing — but it depends on the situation. No entity type is ideal for every business!

There is no legal or financial separation between the business owner and the company in a sole proprietorship. Therefore, if someone sues the business or the company runs into money troubles, the owner is personally responsible for any legal claims and debts. That puts the owner’s home, cars, bank accounts, retirement savings, and much more at risk of being taken to settle those obligations.

By forming an LLC, business owners (called members) can help protect their personal assets and property. An LLC is a separate legal entity from its owners. So, under most circumstances, an LLC’s owner is not personally liable for the legal and financial debts of the business.

Also, an LLC provides tax flexibility. By default, an LLC is taxed the same as a sole proprietorship, with all profits and losses flowing through to the owner’s individual income tax returns. However, LLCs that meet the IRS’s eligibility requirements may elect to be taxed as an S Corporation to help alleviate some of the self-employment tax burdens on their members.

Top Signs It’s Time to Convert a Sole Proprietorship Into an LLC

Why change from a sole proprietorship to an LLC? Here are several signs that a switch might be advantageous.

  • The business owner is concerned about having their personal property subject to a lawsuit against the business. (Perhaps because the company’s work is prone to risks, the company needs to hire employees, or other reasons.)
  • The business owner is getting hit with a high self-employment tax burden and would like more income tax options. (For instance, the S Corp election results in only the owner’s wages and salaries getting hit with Medicare and Social Security taxes. In a sole proprietorship, ALL of the business’s profits are subject to those taxes.)
  • The business owner wants to seek outside funding to grow the company and finds that investors will only fund it if it’s established as a legal business entity.
  • The business owner has discovered that some customers and vendors are hesitant to work with a company that isn’t established as a formal business entity. (LLC after the name might add credibility.)

Choosing and changing a company’s business structure comes with legal and financial ramifications. Therefore, it’s crucial that business owners speak with their attorneys and tax advisors for guidance when making decisions.

How to Switch to an LLC

Generally, most sole proprietors are allowed to change to an LLC. However, some states require certain licensed professionals (e.g., attorneys and physicians) to organize as different types of entities. Whenever considering a change to legal structure, business owners should make sure they know their state’s restrictions and requirements.

That said, the process for changing from a sole proprietorship to an LLC is fairly similar in all states. Below, I’ve listed the typical steps. Keep in mind that there are nuances from state to state, so it’s mission-critical that sole proprietors research what they must do to legally make the switch.

1. Find Out If Your Business Name is Available

Let’s say that a sole proprietor is running her dog grooming business under the fictitious name (DBA), “Furry Friends Salon.” If she wants to form an LLC for her business, she must check that another LLC or corporation hasn’t already registered a company using that name in her state. Most states offer an online database for checking business name registrations. CorpNet’s free CorpNet Name Search tool provides a way to check, too.

2. File Registration Paperwork with the State

States require business owners to submit LLC registration paperwork, usually called Articles of Organization, with their Secretary of State (or comparable) office.

Articles of Organization documents request information such as:

  • Name and address of the LLC.
  • The LLC’s purpose. To allow for flexibility in business activities, entrepreneurs often answer this in general terms, such as “The purpose of the Limited Liability Company is to engage in any lawful activity for which a Limited Liability Company may be organized in this state.”
  • Name and address of the LLC’s registered agent. Sole proprietors do not need to appoint a registered agent, but LLCs and corporations do. A registered agent receives service of process and other important government and legal documents on behalf of the business.
  • Whether the LLC will be member-managed or manager-managed. This identifies if the owners (members) will be responsible for day-to-day management or if the LLC will have a designated manager to perform that function.

Most states have an online portal or section of their website where business owners may file their Articles of Organization (and pay the related filing fee) electronically. While the document is relatively straightforward, realize that any errors on it may delay the entity’s formation and create additional costs (normally, filing fees aren’t refundable).

3. Create an LLC Operating Agreement

Some states require LLCs to create an operating agreement and keep it at the business’s principal office location. Even when a state does not mandate one, an LLC Operating Agreement can prove immensely beneficial — especially for a multi-member LLC. It is an official contract that spells out the management and ownership of the LLC. It provides legal clarification of how the LLC should be run by documenting details like members’ ownership percentages, voting rights, distribution of profits and losses, and other important considerations. An operating agreement helps to keep everyone on the same page and prevents misunderstandings.

4. Obtain an EIN from the IRS

Business owners must apply for an EIN (Employer Identification Number) with the IRS. Even if a sole proprietor has already obtained an EIN, they will likely need to apply for a new one when forming an LLC. EINs are used to open business bank accounts, file taxes, handle payroll, and obtain business credit.

Read More About Payroll: What is Payroll?

5. Set Up a Business Bank Account

LLC owners must maintain a clear separation between their business and personal finances. Doing so shields their personal assets from the business’s liabilities. Also, it helps keep business records organized for tax reporting purposes.

After a state approves an LLC’s Articles of Organization and the IRS issues the LLC an EIN, the business owner must set up a business account for the newly formed LLC. An LLC may not use an existing business bank account that was set up for a sole proprietorship.* This also applies to credit cards so that the correct legal entity name is associated with accounts.

Banks help entrepreneurs through the process of closing their sole proprietorship’s bank account, opening an LLC bank account, and moving existing business funds from the old account to the new one.

*Sometimes, sole proprietors don’t even open a separate bank account for their businesses and use their personal bank and credit accounts instead. While that’s legal, it’s not advisable! If the IRS were to audit the business owner, it might be difficult to produce accurate financial transaction documentation.

6. Reapply for Business Licenses and Permits

Do not assume that business licenses and permits obtained by a sole proprietorship will remain valid when the business becomes an LLC. Some states and local licensing agencies will not transfer them. It’s critical to check the state, county, and municipality’s rules. Without licensing and permit requirements in place, an LLC will not be operating legally.

Tip: Consider using CorpNet’s business license services to determine requirements and complete applications at the federal, state, and local levels.

7. Have a Plan for Maintaining Your LLC’s Compliance

All LLCs have ongoing responsibilities to stay compliant with their state’s rules. Those rules can vary from one state to the next.

Examples of Possible Ongoing Compliance Responsibilities

  • Filing annual reports (which might be annual, biannual, or on some other timetable)
  • Reporting and paying taxes
  • Renewing business licenses and permits
  • Maintaining a registered agent
  • Holding an annual member meeting and recording minutes from that event.
  • Keeping business and personal financial transactions and records separate

If the business owner fails to stay on top of these tasks, they may face loss of personal liability protection because they’ve pierced the corporate veil.  Also, the LLC may face fines, penalties, and even administrative dissolution (forced closing) of the business.

I cannot stress enough how critical it is for entrepreneurs to monitor compliance deadlines and carry out their responsibilities on time. For assistance in tracking requirements and due dates, I suggest using CorpNet’s free compliance portal and keeping a calendar of approaching obligations.

Ask CorpNet to Help

When you’re ready to make the transition from sole proprietor to LLC, contact my team of filing experts at CorpNet. We’re here to save you precious time and take the guesswork out of preparing and submitting your business registration and compliance paperwork!

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Can You Have Multiple Businesses Under One LLC? https://www.corpnet.com/blog/can-i-use-my-llc-for-more-than-one-business/ Wed, 29 Jun 2022 19:13:21 +0000 https://www.corpnet.com/?p=29592 The post Can You Have Multiple Businesses Under One LLC? appeared first on CorpNet.

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There may come a time when you decide to expand your business into an additional area of focus or take an online business to a storefront (or vice versa). These shifting operations lead business owners to wonder if they can have multiple businesses under one LLC. The short answer is, yes, you can operate multiple businesses under one LLC.

However, before you jump in, you have multiple options to consider. The route you choose can impact you in several ways (including your liability and tax obligations), so it’s critical to do your homework and weigh the pros and cons. I recommend talking with an accountant and attorney about your situation so that you get expert advice and direction on the legal and tax implications.

What Options Do You Have for Owning and Operating Multiple Businesses?

Let’s take a look at three popular ways to structure multiple businesses and explore how each scenario works.

1. Use One LLC to Run Both Businesses

One common approach involves having one LLC (usually named for the original or primary business) and then setting up a DBA (short for Doing Business As) or multiple DBAs for the new venture(s).

That was a mouth full, so let’s look at a hypothetical example:

  • Jonah has an LLC for his auto repair shop, called Jonah’s Vehicle Repair and Restoration, LLC.
  • He now wants to branch out and sell antique car parts online.
  • He might opt to keep both business lines under his existing LLC but differentiate the new venture by filing the DBA for Back in Time Antique Car Parts and Accessories.

In this scenario, the businesses can be run as though they are separate companies with many advantages:

  • Both companies have the ability to accept checks made out to their specific name.
  • The business owner enjoys simplified business compliance requirements because there’s only one business entity (and one EIN) to maintain.
  • Tax time remains relatively straightforward. The business owner reports income from the LLC and any DBAs that are part of it through a single tax filing under the main LLC.
  • The business owner has personal liability protection for both the original LLC and any DBAs filed for it.

Using our hypothetical friend Jonah as an example, Jonah’s personal assets will be shielded (under most circumstances) if either his LLC or DBA business is sued or cannot pay its business debts. Note, however, that the LLC and DBA are considered one entity. Therefore, both business lines’ assets are at risk if one or the other runs into legal or financial distress.

2.  Create Independent LLCs for Each Business

Many business owners choose to form a new LLC for each of their business ventures. In most states, there are no restrictions on how many LLCs an entrepreneur may create. For example, our friend Jonah may decide to form an independent LLC for his online antique car parts business while running his vehicle repair shop LLC separately.

In this scenario, we have a mix of advantages and disadvantages:

  • Independent LLCs isolate the risk for each individual business. So, if someone sues Jonah’s Auto Repair LLC, his online antique car parts LLC’s assets will be protected, and vice versa.
  • It comes with additional compliance fees and paperwork. Creating separate LLCs requires filing Articles of Organization for each company, maintaining separate operating agreements, and filing whatever ongoing reports and fees are required for each LLC.
  • Each LLC must also obtain its own EIN.
  • Each LLC must apply for and maintain its own business licenses and permits.
  • Each LLC must maintain its own records and bank accounts.

3. Create an LLC Holding Company With Individual LLCs Under It

Another option for running multiple businesses is to create individual LLCs for each of the businesses and then put them under one parent LLC that acts as a holding company. Typically, a holding LLC will have administrative significance, but no direct operations tied to it. Rather, it will own the assets required to operate the LLCs beneath it.

Using Jonah as our example again, in a holding company with an LLC structure, he might form Jonah Enterprises, LLC as a parent LLC, which then owns Jonah’s Vehicle Repair and Restoration, LLC and Back in Time Antique Car Parts and Accessories, LLC.

In this scenario, we have some advantages:

  • This scenario may be attractive when a business owner is looking to sell a business line or spin off one of their businesses.
  • It may also be beneficial for an established company that wants to fund starting a new business.
  • Structuring multiple businesses this way offers protection for the individual LLCs against the lawsuits and debts of the other LLCs and liability protection for parent LLC owners.

In this scenario, we also have some disadvantages:

  • The tax and legal impacts of this option can get a little complex, so it’s advisable to consult with a tax advisor or attorney when structuring businesses as a parent company and subsidiaries.
  • Creating and running multiple LLCs involves filing Articles of Organization for each company and having separate LLC operating agreements.
  • Each LLC must maintain its own records, bank account, payroll, and tax documents.

Can an LLC Own Another LLC?

Yes, as I described in option three above, one LLC can own another. LLC members (owners) may be individuals or business entities, such as an LLC or corporation. Structuring multiple business ventures this way is common among real estate investors and developers who wish to keep the liability risks of individual properties from affecting the assets of the other properties they own.

Realize that having a parent LLC and subsidiaries doesn’t completely insulate business owners from liability. When a parent LLC is sued, all of that LLC’s assets, including those of its subsidiary LLCs, are at risk. Also, a business owner’s personal assets will be at risk if someone sues the owner for personal negligence or because that owner personally guaranteed a business loan that the LLC has defaulted on.

How Do You Add a DBA to an LLC?

As I mentioned earlier, one option for running multiple businesses under a single LLC is to set up DBAs (fictitious names) for additional lines of business or locations.

Different government agencies have different names for their form to file a DBA. For example here are examples of four different states and the verbiage they use:

  • Registration of Fictitious Name is used in the state of Pennsylvania
  • Fictitious Business Name Statement is used in Los Angeles County, California
  • DBA Business Name registration is used in the state of South Dakota
  • Certificate of Assumed Name is used in the state of New York

In addition to submitting the DBA registration form and paying the initial filing fee, businesses must also place a notice in local publications (as required by the issuing authority) to announce their use of the DBA.

Many states and counties also require that DBAs be renewed after a period of time. Several examples include:

  • Florida requires DBA renewal every five years
  • Texas requires DBA renewal every ten years
  • New York requires no DBA renewal

That all can seem overwhelming, but it doesn’t have to be. CorpNet is here to make filing a DBA simple and hassle-free by:

  • Performing a preliminary name search to ensure the fictitious name you want to use is available.
  • Preparing and filing the DBA form with your state or county.

Request a new DBA with CorpNet’s help ->

How Many DBAs Can an LLC Have?

Typically, states and counties do not restrict the number of DBAs an LLC may have. The LLC must register, pay for, and publish a notice separately for each individual DBA it wishes to use.

Can Two Businesses Have the Same Name?

It depends. Generally, two businesses may have the same or similar name if they don’t participate in delivering the same types of products or services or serve the same channel of commerce.

Here are some scenarios to remember:

  • An LLC’s registered business name is protected within the state, thus preventing entities with the same (or confusingly similar) name from using the name.
  • If a business name is a registered trademark, the name is protected in all 50 states.
  • Filing a DBA does not legally protect the name, but it may deter other businesses from using the name.

CorpNet’s corporate name search and trademark search tools can help identify whether a business name is available or already legally spoken for by another company.

Final Thoughts on Operating Multiple Businesses

While running multiple business ventures under the umbrella of an existing LLC offers a degree of simplicity and avoids multiple business formation fees, the matter of liability risk to the business and business owners is something to think about carefully.

To recap:

  • Using a single LLC to run other businesses (distinguished by DBAs) is simple and low-cost to set up administratively. However, it means that the LLC is liable for any lawsuits or debts of the DBA businesses.
  • Creating separate LLCs for each business requires the time and cost to register individual business entities. This route insulates each company from the lawsuits and debts of the other LLCs.
  • Creating a parent LLC with multiple LLCs is more complex administratively and requires registering multiple entities. However, it may have advantages from liability protection and tax standpoints, depending on the situation.

I know there’s much to think about! That is why I encourage you to seek the advice of an attorney, accountant, and tax advisor so that you make an informed decision about how you’d like to structure multiple businesses under your existing LLC.

And remember, no matter which method you choose, CorpNet’s team of filing experts can save you time and money when starting your new ventures.

The post Can You Have Multiple Businesses Under One LLC? appeared first on CorpNet.

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The Startup Business Plan: Why It’s Important and How You Can Create One https://www.corpnet.com/blog/startup-business-plan/ Wed, 29 Jun 2022 19:09:18 +0000 https://www.corpnet.com/?p=62173 The post The Startup Business Plan: Why It’s Important and How You Can Create One appeared first on CorpNet.

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I think it’s safe to say that nearly all business experts agree that all entrepreneurs can benefit from having a business plan. Why is a business plan important for your startup?
 
According to a study by Palo Alto Software, entrepreneurs who have a business plan are about twice as likely to successfully grow their business, attract investors, and get loans than those who did not have one.

What is it about a business plan that makes it such an essential ingredient for success? Let’s take a closer look!

Why a Business Plan Is So Important

We’ve all read the stories of million-dollar businesses that started with a few ideas jotted on a scrap of paper or a bar napkin. But in reality, how many of those businesses grew to million-dollar sales without developing a business plan at some point? A business plan helps you answer important questions such as what is the best business model, what is the future path of the business, and how is the business going to reach its goals? Beyond that, formally-developed business plans serve a number of purposes.

Helps You Articulate Your Vision

A business plan gives you a means for capturing your entrepreneurial vision in writing. It enables you to fine-tune your aspirations and recognize where there are gaps or inconsistencies in what you want to accomplish. It also helps you spell out your business’s purpose and describe the products and services you’ll offer in detail. Rather than keep that info in your head, a business plan frees up your mind to concentrate on what you must do to fulfill your vision.

Helps You Understand Your Industry, Market, and Competition

As you work through the process of writing a business plan, you’ll have an opportunity to gain valuable knowledge about your business strengths, weaknesses, opportunities, and threats. You’ll learn a lot through conducting industry, market, and competitive research. Many entrepreneurs make assumptions about these things, and research is the only way to validate preconceived notions. A business plan helps you better understand your competition, the market you’re entering, and customer trends and preferences. It also helps you recognize possible roadblocks (which could come in many forms, such as the regulatory environment, technology, and other forces within or beyond your control).

Helps Access the Viability of Your Business Idea

According to data provided by the U.S. Bureau of Labor Statistics, only about half of private-sector businesses started in 2014 survived into 2019. Surely, the entrepreneurs who started those now-defunct businesses didn’t set out with the goal of failure. It’s more likely that they neglected to do the work involved to assess the feasibility of their business ideas and create a plan to guide them through the startup process and beyond. A business plan will help you identify red flags in advance. It’s an excellent way to do a “reality check” and recognize warning signs of impending doom. With a realistic view of whether your business idea has a chance of success, you can make an informed decision about whether to move forward, cease and desist, or alter your course.

Provides a Road Map for Launching Your Business

A business plan is also important because it provides direction as you work through the many tasks involved in starting a business. Writing a business plan helps ensure you’ve thought through all of the considerations and requirements. It forces you to think through important decisions in advance and set goals and objectives for which you want to aim. Moreover, a business plan will help keep you on track with all of the tasks required to start your business and operate it legally. For example, registering your business entity type, applying for the licenses and permits you’ll need to obtain, and other mission-critical details.

Helps Address Unseen Flaws

By capturing your vision in a business plan, you’ll be equipped to share it and get feedback. Seek the honest, unbiased thoughts and advice of trusted professionals, friends, family members, and colleagues who will be willing to give you their honest, unbiased thoughts. Doing so can help you identify problem areas that you couldn’t see on your own. From there, you can fine-tune your plan.

Helps Identify the Talent Needed for Moving Your Vision Forward

Starting a business is time-consuming and there may be tasks that will require specialized expertise or skills that you personally do not possess. Understanding legal matters, creating financial reports and forecasts, developing a website, and managing payroll are just a few of the responsibilities that you may not be able to handle on your own. A business plan will help you identify resource needs so that you can begin to look for employees, advisors, contractors, or companies with the knowledge and talent you require.

It Can Equip You to Find the Right Suppliers

A business plan will help you identify what materials you’ll need to offer your products and services. In turn, it will shed light on the criteria you must look for in potential suppliers. For example, if an entrepreneur plans to manufacture all-vegan, organic spa products, the business plan will help dictate the standards the company will look for in its vendors.

Helps You Set Priorities

By seeing all the moving parts involved in starting your business in one place, you can decide what needs your attention first and what can wait. A business plan will help you keep track of what you must do and determine how to allocate your time, energy, and resources wisely.

Helps Set Realistic Goals and Objectives

A business plan will help make you more intentional about setting goals and objectives for your company. Moreover, having goals in writing facilitates a higher level of accountability for your long-term vision. It provides an incentive to look at your business’s potential realistically and to question assumptions. By using your business plan as a guide, you will be reminded to focus attention on both the operational and financial objectives of your startup.

Helps Attract Investors and Obtain Financing

Lenders like banks and credit unions and other institutions will want to see a business plan. Investors will want to see a business plan so they can assess if the business idea will be a sound investment. A business plan is essential for securing funding (such as from bank loans or equity financing) or attracting investors (like venture capitalists or angel investors). Sure, a dazzling presentation akin to what you see on Shark Tank may pique investor interest. However, you’ll want to provide a well-written document that potential investors can review to evaluate the opportunities and risks of financing your business idea.

Helps Cultivate Sound Decisions

Having a business plan allows you to make better decisions because it helps prevent decision-making on the fly. It gives you strategic direction, so fewer outcomes are left to chance. Not only is a business plan important for startups, but it’s also a valuable tool for established businesses. All businesses change and grow. All industries evolve. Therefore, a business plan should be approached as a living, breathing document that needs to adapt to the circumstances at hand and its environment. Entrepreneurs should review and update their business plans regularly. This is especially critical when they see shifts in their market, competition, industry, company growth, financial status, and other critical areas. By keeping your business plan current, you’ll be better equipped to navigate change and make adjustments to stay on the path to success.

Serve as a Communication Tool

You can use your business plan to communicate your vision and business projections with key stakeholders. Potential lenders, investors, project partners, suppliers, key employees, major clients, etc. may rely on the details in your business plan to assess whether working with you will be a sound decision for them.

The Risks of Not Having a Business Plan

Several potential risks that entrepreneurs might face if they neglect to write a business plan for their startup include:

  • Running out of money because they haven’t identified all of the startup costs involved in launching the business.
  • Unable to sustain running the business down the road because they failed to identify all ongoing costs involved in operating the business.
  • Selling products and services that aren’t profitable because they didn’t identify all the time and labor involved in providing them.
  • Not attracting customers because there is no market need for the company’s products and services.
  • Not attracting customers because competitors’ products and services are superior.
  • Facing fines, penalties, and even suspension or administrative dissolution of their company because they didn’t identify their business compliance responsibilities.

All bad stuff, right? I could go on and on about possible downsides. But I believe those examples amply demonstrate why it is important to have a business plan!

Critical Questions to Consider

Like any new endeavor, developing a business plan might seem like an overwhelming task. Challenges include choosing the right verbiage, knowing what to include and what to leave out, where to find statistics and marketing information to back up your ideas and add credibility to your plan, and more.

Don’t let the details prevent you from moving forward. As with any big task, writing a business plan is less daunting if you break it down into smaller sections that are easier to execute.

Before you jump into actually writing your business plan, take a minute to answer the following questions to get your head in the right frame of mind:

  • What products or services will you be selling?
  • Who is your target market?
  • Is your target market broken down into personas or subgroups?
  • What pain points, challenges, and struggles do your future customers struggle with?
  • How will your product or service help your customer solve problems?
  • Who is your competition?
  • How does your offering compare to what your competitors offer?
  • How much will you charge for your products or service offering?
  • What costs will go into the development or execution of your products or services?
  • What software will you require to run your operations?
  • What type of building or office space will be required for manufacturing, operations, logistics, or sales?
  • What resources and staff will you need?
  • What type of supplier or manufacturing relationships will be needed to secure your supply chain?
  • Are there any possible spinoffs or ancillary products and services?
  • How will you market your offering to prospective customers?
  • What is your measure of business success (for example, number of customers or annual net income)?
  • What are the obstacles to your success?
  • What are your solutions to these obstacles?

Core Elements of a Startup Business Plan

These days, successful startups create business plans that come in a variety of shapes and sizes. Some take up no more than a few pages and can be explained in no more than a few minutes, while others are much longer presentations with clearly defined data points. Founders and their most trusted team members start with a predominant vision and develop goals and strategies aimed at seeing that vision come to light.

Whether they develop their own methodology or use one more methodology created and published by experienced consultants and agencies, successful startups take the time to create a plan that keeps them on track but allows them the freedom to pivot when they need to. From a guiding vision to regular checkpoints, and an expectation of accountability, these plans are the new business roadmap.

The sections of a business plan may vary for different businesses. Many business plans include the following segments.

The Executive Summary (Company Description)

Here’s your chance to make a good first impression—especially since many readers won’t read past this initial section. Concisely describe what your company does in the first paragraph of your Executive Summary. Be succinct, descriptive, and engaging, and explain the specifics of your business. Why did you choose your business name? Why did you choose your business structure? Why is your business uniquely qualified to succeed? Is it your intellectual property, your management team’s unique and/or extensive background, your startup’s early (standout) accomplishments, your key partnerships, or favorable market trends?

In this section, you should also summarize your vision and your goals. In the beginning stages of a startup, entrepreneurs tend to improvise, and their vision may be a bit hazy. Developing a business plan helps sharpen that vision, and down the road helps the startup succeed. But keep in mind, where businesses of the past started with “what” they were going to produce, market, and sell to “whom”, modern-day businesses start with “why”. Their visions tell a story of a better world for a specific group of people. These visions are backed by core values that define what is important to the founders, the types of employees they want on their team, and the way that their organization will interact internally and with the outside world.

Products or Services

In this section, go into more detail about your service or product. Thoroughly describe your product or service and any associated intellectual property information such as patents or trademarks. Describe what makes your product or service unique and competitive in the marketplace. Most likely your business has more than one product or service, so be sure to provide a brief description of each. Use colorful photos or drawings to illustrate your business and include relevant details such as dimensions, weights, and shelf life. For service businesses, outline your menu of services and any add-ons or extras customers can purchase.

Do you have plans to add new products or services as your business grows? If so, outline the areas of opportunity you see. Explain what you plan to add to your offerings and how that will make your business more competitive.

Market or Situational Analysis

In this section, you need to provide detailed statistics and research on your target market. In a traditional business plan, this was called “SWOT Analysis”, in which companies outlined an exhaustive list of Strengths, Weaknesses, Opportunities, and Threats. In today’s market, this is can be a more fluid conversation.

Colorful visuals are important here to help highlight the key numbers and demographics supporting the validity of your business idea. Use your market research to explain why your business is different and how it will appeal to your prospective customers. Show the reader that you know your market and you understand where your best prospects lie.

Are there new markets you’ll explore in the future, new product lines you plan to add, or new services you expect to develop as the business grows? Include them here. You should also include information about your sales and marketing strategies, such as digital, print, word-of-mouth, etc.

Where to get all those facts and figures?

  • The American Factfinder section of the Census Bureau website has helpful marketing research and consumer data for free. You can search for market information by specific address, by city and state, and find specific city demographics such as social, economic and housing characteristics. You can also look for business patterns statistics and key populations by county.
  • eMarketer.com is a great source for information on online marketing trends.
  • If you’re not finding the market research you want or you need help gathering the research, check out Ask Your Target Market. AYTM gives you the tools to conduct your own market surveys. Or, if you don’t feel you’re qualified to put the survey together, AYTM will create the survey for you.

Company Goals and Objectives

While many plans still include a 3-5 year estimate on sales, market share, and/or valuation, most goals are set in 60-120 day intervals. Personally, I prefer to use quarterly (90 day) cycles and roll that up for the purposes of a startup business plan. That allows you to significantly move the needle four times a year and accounts for typical swings in business based on the quarter. For example, retail businesses are completely different in Q4 during the holidays than they are in Q1.

The shorter time period allows you to focus everyone’s attention on a limited number of goals and resulting projects. I’d recommend no more than four major items in a quarter. If you’re launching a new business, the four goals for your first quarter might be something like:

  • File incorporation documents
  • Set up bank accounts
  • Launch website
  • Sign on the first client

Whether it’s just you, you and partner, or a whole team – if it’s not on this list (and not part of regular business operations), it doesn’t get touched. This will allow you to stick to your startup plan and get it moving quickly.

Operational Plan & Team Members

The organization and management section of the business plan tells your readers about the organizational structure of your business and which key employees or owners are responsible for key areas of the business, such as operations, sales, finances, etc. Make sure your business plan explains how each key employee adds to the success potential of your business by explaining their expertise, special skills, and prior experience.

If you’re a sole proprietor, you most likely outsource some of your work or special projects to independent contractors or freelancers. In that case, including information on their expertise, as well as that of any business consultants you regularly engage with or have on your board of advisors.

Finally, since readers want to see your potential for growth, you should also project how your org chart will develop as the business grows and what positions you plan to add in the future.

Financial Projections

This section outlines what your business will accomplish financially over the next three to five years. The Panel Study of Entrepreneurial Dynamics II found that business plans are vital for external fundraising because a plan builds legitimacy and confidence among investors that the entrepreneur is serious. It also serves to reassure staff, suppliers, customers, and other key stakeholders.

Potential investors, creditors, and business partners want to know whether they’re making a good investment in your business. Having solid projections and supportable figures in this section of the plan is key. If you are developing a business plan to seek immediate funding, you also need to include a formal funding request. This should specify how much you need, both now and in the future, and what the money will be used for. Go over this section with your accountant to make sure everything is worded correctly and that your numbers make sense.

Appendix

Supporting data and documentation that provides additional detail about what is in the other sections of the business plan.

Popular Planning Methodologies You Can Use

Planning strategies are fairly customized now. There’s not a one-size-fits-all document like the old business plan. You really are free to create a strategy that works for your organization. But, if you’d like some framework to guide you through the process, here are some popular methodologies that many startups have used to create and help execute their business plan.

  • Gazelles (Scaling Up) – This well-documented program walks you through the creation of a “One Page Strategic Plan”. It covers everything from setting goals to reviewing progress and making decisions on what to do next. It serves as a blueprint for building an effective strategy. While I always modify it to fit a particular business, this is the structure I use when developing strategies for my companies, and for my clients.
  • Entrepreneurial Operating System (Traction) – There are several similarities between EOS and the Gazelles’ Scaling Up program. Traction spends more time on meeting rhythms, feedback loops, process documentation, and organizing documents and workflow. Many startups tend to use EOS in conjunction with Scaling Up to flesh out the operational strategy that supports the larger and creative goals.
  • The Lean Startup – For those of you that are less interested in a structured program for developing a strategic plan, and simply want to learn more about how companies are creating flexible, scalable businesses, I suggest researching and following The Lean Startup movement. Here, Eric Ries uses stories and examples to describe how executive teams can apply lean manufacturing principles to business management.

Remember to Revisit and Review Your Plan

Last but not least, your planning strategy should include a system for documenting processes and reviewing them on a regular basis. While this may sound like a tedious task that doesn’t belong in a fast-paced business, hear me out.

Documenting processes and reviewing them regularly has huge benefits:

  • As you scale you’ll need to delegate tasks, projects, and accountability to more team members. If processes are documented, and not just in your head, or in your managers’ heads, they are easier to transfer to new staff.
  • Reviewing processes helps founders and managers stay in the loop on how work is getting done.
  • Reviewing and comparing processes allows you and your team to spot redundancies, and identify areas where processes should be combined, or split in different ways to achieve a more productive workflow.
  • Reviewing processes allows you and your team to look for opportunities to automate manual processes. This often leads to cost-savings and frees up one of your team members’ time for more creative thinking.

If you skip this part of your planning strategy, you risk creating and fostering systems that are duplicated, redundant, outdated, and unnecessary because everyone continues doing what they’ve always done… because that’s the way they’ve always been done. That’s no way to grow a profitable, long-term business.

CorpNet is Here to Help Throughout Your Entrepreneurial Journey

Our business formation experts can file all the paperwork to help you start a business today. Whether you decide to Form an LLC (Limited Liability Company), Corporation, Non-Profit, or simply File a DBA, our team can file your paperwork quickly and affordably. Plus, all our services are backed by our 100% Satisfaction Guarantee.

Common professional services startups hire CorpNet for include:

Depending on your service tier, dedicated business filings experts may be available to assist you with all of your business filings needs. 24 hours per day and 7 days per week by phone, MMS/text, and email.

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10 Strategies for Growing a Business https://www.corpnet.com/blog/strategies-growing-business/ Sun, 26 Jun 2022 14:54:51 +0000 https://www.corpnet.com/?p=46316 Uncertainty is not unfamiliar territory for business owners. However, these past few years have brought a significant amount of ups and downs to entrepreneurs everywhere and in nearly all industries. While some companies focused on their short-term goals, other businesses went all-in on securing long-term growth. Developing sound strategies for growing a business, executing those […]

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Uncertainty is not unfamiliar territory for business owners. However, these past few years have brought a significant amount of ups and downs to entrepreneurs everywhere and in nearly all industries. While some companies focused on their short-term goals, other businesses went all-in on securing long-term growth. Developing sound strategies for growing a business, executing those strategies, and streamlining processes are all part of the equation that makes a tremendous difference, whether in an environment of consistency vs. unpredictability and abundance vs. scarcity.

Let’s take a look at 10 ideas entrepreneurs might consider as they strive to put their businesses on a growth trajectory. As you read through these thoughts, keep in mind that there are no “one-size-fits-all” growth solutions. What might benefit your business may be different than for someone else’s.

1. Make Customer Service a Top Priority

First and foremost, excellent customer service requires a deep understanding of your customers. Your products and services must satisfy their current needs, but needs evolve and change over time.

Tip: Take a survey or dig into online reviews to shed some light on what your business is doing well and what you need to improve upon.

Besides fine-tuning the quality of your offerings, look for ways to improve how quickly, thoroughly, and professionally your company’s customer service team responds to questions and issues. We live in an era of instant gratification. For example, according to the 2020 Sprout Social Index, 79% of consumers expect brands to respond to them within 24 hours of when they reached out to them on social media and 40% expect a reply within the first hour!

However, the speed of responding alone cannot create a stellar customer service experience. Customer care team members must be empowered through training to understand your company’s offerings and how to build rapport with your customers.

2. Diversify Your Offering and Delivery

It’s also critical for business owners to look for ways to expand their offerings and ways of delivering them. The available options for growing your business will depend on the industry, the location, the customer base, and other factors.

The internet has many inspirational stories about entrepreneurs who have prevailed through the pandemic by pivoting their businesses. Story after story shows heroes emerge as they put creativity into serving their customers. And it’s just the beginning. Businesses are still adapting and growing because of it.

3. Establish Company Core Values

Core values express how a company aspires to achieve its mission. They set the foundation for how leadership and employees treat each other, customers, and the community. Core values serve as the glue that helps ensure everyone (from the business owner to managers to customer service and more) shares a common purpose and strives for the same level of excellence.

Developing core values isn’t enough. You must also communicate them to your team and demonstrate your own commitment to following them.

4. Listen to Employee Input

The “Great Resignation” taught us the importance of employee communication and that communication does both ways. Employees need to know their thoughts and ideas matter. They are the people who represent your brand and see your strengths and weaknesses firsthand.

Tip: Create a clear way for employees to communicate their thoughts. Better yet, make it a formal program with positive feedback for great ideas!

Listen to their observations and concerns, then ask them about ways they think your business can improve issues and leverage opportunities. This is a great way to demonstrate your respect for your team members and recognize practical changes that can benefit your business.

5. Take a Deep Dive into Your Competition

Whether your primary competitors are near or far, it’s crucial to know what they’re doing to attract and retain customers. Fortunately, thanks to the internet, you can find a wealth of information about competitors’ products, services, and marketing tactics via Google searches.

Take some time to look at their website and social media accounts to research their offerings, pricing, promotions, special deals, and marketing messaging. How does their approach differ from yours? What strategies appear to be working well for them that you might consider incorporating into your customer service, product, and marketing strategies?

Check out their website and dig into their traffic to see what content is working at driving new traffic and revenue. You’ll find a lot of data readily available for you if you look in the right places.

Tip: Use a tool like SEMrush to view your competitor’s top website pages and traffic from Google. 

6. Create a Customer Loyalty Program

Marketing researchers have found that it costs approximately five times more to attract a new customer than to keep an existing one. Moreover, existing customers are 50% more likely to try new products, and they spend 31% more than new customers.

That’s a powerful incentive to put effort into retaining customers, isn’t it? Loyalty programs are one way to keep existing customers and get them to buy more. By rewarding loyal customers for their continued support, companies can facilitate more sales and get an edge over the competition.

Tip: Lots of software solutions offer functionality to build automated loyalty programs. Look into your ERP or POS software’s feature list to see if this capability is already there waiting for you.

7. Create Content That Matters

Craft blog, email, and social media content that will help prospects and customers solve a problem or achieve a goal. The more relevant your content, the more interest it will generate, and the more it will get shared.

Consistency also plays a role in content marketing success. Posting regularly helps ensure that you don’t lose momentum in the online following you’re building.

Tip: Tools like Hootsuite, Loomly, SproutSocial, Buffer, and others enable business owners to schedule social media posts in advance. Several of them also make it easier to monitor engagement and interact with followers who leave comments and share your posts.

Sticking to a consistent blog and email schedule is essential, too. If you don’t have a strong writer on your team or someone familiar with SEO and the ins and outs of your website’s content management system, you might consider outsourcing all or some of your blogging and website updating tasks.

Also, consider building an email list so that you have people opted into receiving periodic email messages from you with tips, announcements, new products, special deals, and other information. Sources vary in what they say is the average ROI, but most estimate it’s in the neighborhood of $40 in sales for each dollar spent on an email marketing campaign.

8. Seek Funding to Fuel Growth

Sometimes growth requires more than the financial resources a business has readily available. Fortunately, there are programs and services geared toward helping small businesses fuel their ability to expand. The U.S. Small Business Administration (SBA) offers helpful information about getting business loans, seeking venture capital, crowdfunding, and other funding options.

9. Get Guidance from a Mentor

For example, SCORE, a national nonprofit, provides free, unlimited mentoring to small businesses everywhere in the United States. All mentors are volunteers with valuable business experience and expertise to share with entrepreneurs looking for guidance as they start or grow their companies.

10. Keep Up With Business Compliance

To grow a business, you need to stay in business! That’s why companies must keep up with their business compliance responsibilities.

Paying taxes, submitting state filings, maintaining required licenses, and performing other formalities correctly and on time must not be ignored or overlooked. Businesses that don’t pay attention to their compliance requirements risk fines, extra fees, penalties, and even possible suspension. Business owners also risk losing liability protection (in the case of LLCs and corporations) if they don’t fulfill their obligations.

Business owners should research the requirements that apply to them by checking with their state and local agencies and asking their attorneys and tax advisors for guidance.

Tip: Check up on your compliance health by reviewing our business compliance checklist

CorpNet is Here to Help as You Launch, Build, and Grow Your Business

You can count on CorpNet’s team to assist you with all of the crucial filings for registering your business with the state, obtaining your EIN, applying for business licenses and permits, and much more. And we’re here to handle the ongoing filings required to keep your company in compliance year after year.

No matter what stage your business is in, CorpNet is here to help you on your journey to growth and success.

Contact us for a free business consultation today!

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10 Ways to Create a Successful Brand for Your Small Business https://www.corpnet.com/blog/10-ways-create-successful-small-business-brand/ Sat, 25 Jun 2022 15:00:10 +0000 /?p=13468 One of the key steps to starting a new company is creating a strong brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. If you are a new business owner, you might not know where to even start. I’ve been there and I totally understand that […]

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One of the key steps to starting a new company is creating a strong brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. If you are a new business owner, you might not know where to even start. I’ve been there and I totally understand that feeling. Today I’d like to share ten steps to help you create a great brand for your small business.

 1. Understand the basics of a small business brand

To craft your brand message, start by asking yourself (and answering) these questions:

  • What does your company do? Can you distill that down to a few sentences or bullet points?
  • Why does your company do what it does? The “why” is the passion for your company that you want your brand to convey.
  • What’s your unique selling proposition (USP)? Your brand should convey what your business does and how you do it differently than anyone else.
  • Who is your target market? What are their interests, passions, characteristics, and needs?
  • How would you describe your product or service? List the features in order of importance.
  • How does your offering solve your customers’ problems?
  • What are the benefits of your product or service? What needs does it fulfill for consumers?
  • What is the “personality” of your business?
  • What values are important to your small business?

Take lots of time to explore these questions and their answers. These answers will form the foundation of your brand.

2. Choose a domain name to enhance your brand

Your business’s name should express the value and uniqueness of your product or service. Equally important to branding is getting the right domain name (the address of your company’s website).

When purchasing a domain name, consider these tips:

  • You want it to be closely tied to the company name or flagship product/service.
  • You want your domain name to be easy to remember.
  • While there are plenty of new and trendy domain extensions, stick with a traditional .com so it is easy for people to understand, remember, and use.
  • Keep the domain name as short as possible. Longer domains are harder to remember and difficult to type.
  • Make sure the domain is easy to spell. A cute spelling will lead to missing website traffic and sales.
  • Say the new domain name out loud so you hear how it sounds. If it sounds corny, goofy, or silly keep brainstorming.
  • Don’t rely on domain registrars to provide you with the best domain options. Brainstorm and create a great list, so you are in control of your future brand.
  • If you find a domain that works and it is a premium domain (aka higher pricing), don’t wait too long before pulling that purchase trigger or you might lose it.

3. Tap into emotional branding

Feeling an emotional attachment to a brand can motivate customers to purchase. A recent survey showed that 48% of millennials are more likely to buy from a brand if they know the people behind it.

When you’re starting a small business, use your entrepreneurial story to give your brand an edge, meaning, and purpose. Include an About Us or Our Story page on your website to share your passion for your business, the story of how you started, and the people behind your business.

4. Focus your brand by choosing a business niche

Sometimes when entrepreneurs are looking for businesses to start, they try to be all things to all people, which can lead to branding and execution problems down the road. The more narrowly you can define your niche, the more specific and memorable your business’s brand will be.

Dig into your market research to find the best niche. You may want to concentrate on customers in a specific geographic region, a particular age group, or hyper-focus on a specific problem that needs to be solved. Or, in your research, you might discover a niche you had not even considered.

If you need some inspiration, look at your competitors’ target market and choose a market they’ve failed to serve.

5. Brand your small business on social media

Social media is so important to a growing small business, that it’s difficult to digest down how much it will influence your brand.

Here are some core elements to remember when building your brand on social media:

  • Maintain a consistent brand message across all your social media platforms.
  • Try and establish social media URLs (or names) that are uniform across networks.
  • Focus on the social media channels that your customers use. Not all age groups, genders, or industries do well across all networks, so it’s important to know where your customers live online.
  • Seek out social media influencers to help spread the word. An influencer is someone on social media who has established credibility in a specific industry, has access to a large audience, and has extensive persuasive reach. Search hashtags and keywords relevant to your business or industry to find influencers; use a service like Buzzsumo to quantify social influence.
  • Acknowledge and reward customers who act as brand advocates, and reach out to influencers in your industry to let them know about your brand.

6. Use the power of color psychology

Choose the right color scheme to use in all your branding materials. Consider the following items when selecting colors for your brand:

  • Colors bring forth emotions when viewed, so select colors that align with the psychology of your brand.
  • Bright, vibrant colors can cause headaches. Use these shades sparingly and combine them with neutrals.
  • High-contrast colors are easy to see from a distance, so use them in your store signage, outdoor advertising, and presentations to large groups.
  • If you’re not sure what color combinations work well together, look at color schemes used by other businesses. Search online for websites you like and note what colors get your attention.
  • Hire a professional designer who will take time to understand your brand, its values, and your offering before they create a logo or color scheme.

7. Put your product in the perfect packaging

If you start an online business, your packaging needs to stand out online, whether on a computer, tablet, or smartphone. If you are packaging a product for sale in brick-and-mortar retail stores, it needs to attract attention on a shelf full of competitors. Make it appealing to pick up and touch.

Get ideas by looking at your competitors’ packaging and assessing what you like and don’t like about it. The more competitors you have, the more distinctive your brand must be.

8. Know the difference between B2B and B2C

While B2B purchases are motivated mostly by facts, statistics, and numbers, B2C purchases are motivated primarily by emotion.

For B2B buyers, the emotional factor is a fear of making a poor decision. You’ll need to sell your expertise and experience to overcome this fear. Because B2B buyers are typically driven by the need to solve a problem or do something better, try presenting your product or service as a problem solver.

B2C customers may also be driven by need, but just as often, they’re motivated by wants or impulses. To craft effective B2C branding, learn what motivates your target customer, such as the desire to appear younger, more successful, have more fun, save time or save money, and incorporate that motivation into your brand message.

9. Use employees to convey your brand message

From their words and their appearance to their actions, employees embody your brand to your customers. Educate employees about your brand and set standards for how you expect them to convey it. You may have them follow specific procedures on the job, use certain words when talking to customers, or even dress a certain way, such as wearing a uniform or a business suit.

10. Protect your brand

Once you’ve created your small business brand, do everything you can to protect it (including incorporating your business). And don’t forget a registered trademark is the only way to truly protect your brand name, your logo, and your business’s slogan across all states. You can search for existing trademarks and you can get acquainted with the trademark process at the United States Patent and Trademark Office (USPTO) website. This website site guides you through all the details of applying for trademark protection. Once you have your trademark and are using it, make sure to maintain and renew it as necessary.

Our company’s brand has evolved over time. From changes to our colors to full website redesigns, we’ve tried to make sure our brand has matured alongside our company’s growth. Know that your small business brand will evolve with you too.

The post 10 Ways to Create a Successful Brand for Your Small Business appeared first on CorpNet.

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How to Get Certified as a Women or Minority-Owned Small Business https://www.corpnet.com/blog/certified-women-minority-owned-small-business/ Mon, 21 Feb 2022 16:32:11 +0000 https://www.corpnet.com/?p=56323 Small business certification comes in many forms and offers incredible opportunities for business owners to work with and compete with larger businesses for contracts. Federal government agencies and many state and local governments must set aside a percentage of their contracts to small businesses, including women-owned and minority-owned businesses. In today’s article, I’ll review how […]

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Small business certification comes in many forms and offers incredible opportunities for business owners to work with and compete with larger businesses for contracts. Federal government agencies and many state and local governments must set aside a percentage of their contracts to small businesses, including women-owned and minority-owned businesses. In today’s article, I’ll review how you can get certified as a woman or minority-owned small business.

How Do I Get Certified as a Woman-Owned Business?

There are two types of women-owned business certifications: Women’s Business Enterprise (WBE) and Women-Owned Small Business (WOSB).

Women’s Business Enterprise (WBE)

Women’s Business Enterprise (WBE) is a designation used by state and local governments, plus many private sector organizations committed to offering opportunities to women-owned companies. Previously, you could self-certify your business; however, you must now go through one of the Small Business Administration’s (SBA) approved third-party organizations:

You can also look for WBE certification through one of the State Offices for Minority and Women Business Enterprises or through your local government office—although the certification may only be suitable for doing business with that particular government.

While each organization has its own process, requirements, and eligibility guidelines, in general, WBE certification requires applicants must:

  • Be a for-profit business located in the United States
  • Have 51% ownership by a woman, or a group of women
  • (When applicable) have a woman-controlled governing board
  • Have a woman as its top executive officer who is responsible for daily operations and has experience in the company’s primary business activity

In addition, applicants for WBE status must be U.S. citizens or legal residents.

Women-Owned Small Business (WOSB)

Women-Owned Small Business (WOSB) is a designation used by agencies of the federal government committed to offering contracts to women-owned companies. In fact, the federal government’s goal is to award at least 25% of federal contracts to small businesses in general and 5% specifically to female business owners. In addition, qualified business owners can apply to have an Economically Disadvantaged Women-Owned Small Business (EDWOSB) designation, a subcategory of the WOSB for economically-disadvantaged entrepreneurs.

To be eligible for the WOSB Federal Contracting program, a business must:

  • Be a small business according to SBA size standards
  • Be at least 51% owned and controlled by women who are U.S. citizens
  • Have women manage day-to-day operations and make the long-term decisions

To qualify as an EDWOSB, a business must:

  • Meet all the requirements of the WOSB Federal Contracting program
  • Be owned and controlled by one or more women, each with a personal net worth of less than $750,000
  • Be owned and controlled by one or more women, each with $350,000 or less in adjusted gross income averaged over the previous three years
  • Be owned and controlled by one or more women, each with $6 million or less in personal assets

To apply for certification, women business owners should start at the SBA’s certification website and answer eligibility questions. Once the application deems you eligible, you will be guided to use the SBA to get certified or be given a list of the approved third-party certifiers.

To help you navigate through the process, the SBA offers application checklists and a list of required documents. Next, you are guided to obtain a DUNS number (required), register for SAM (System for Award Management), where you’ll find contracting opportunities, and create your SBA account.

The application requires some or all of the following information and documentation (depending on your business type and ownership):

  • Company name and fictitious business name (“Doing Business As” DBA)
  • Owners’ names, addresses, and company website
  • The company’s legal structure
  • Incorporation date
  • A list of each proprietor, partner, shareholder, or member within the 12 months preceding the date of the application
  • DUNS number (from Dun & Bradstreet)
  • Any affiliate relationships
  • Contact information for regular clients
  • Business and/or personal loans
  • Employee information
  • Birth certificate, current passport, or naturalization papers
  • Driver’s licenses of all owners
  • EIN (Federal Tax ID)
  • Resumes of all owners, directors, partners, officers, and key personnel
  • Current bank statements for all deposit accounts and loan statements
  • Financial institution signature cards
  • Documentation of how the company was capitalized
  • Financial statements for three years, including balance sheet, profit & loss statement
  • Tax returns for the past three years
  • Assumed/fictitious name certificate
  • Authority to conduct business in the state and/or certificate of good standing issued by Secretary of State
  • Articles of incorporation and articles of amendments filed with Secretary of State
  • Bylaws and amendments
  • Statement of information filed with Secretary of State listing officers, directors, managers, members, or general partners
  • For LLCs, articles of organization and operating agreements
  • Copies of all corporate stock certificates
  • Minutes of corporate shareholders and directors’ meetings
  • Shareholder agreements
  • Partnership agreements
  • Professional, industry, and/or business licenses
  • Copy of lease or deed for business location

Then, once a year, businesses need to update their certification information through both the Dynamic Small Business Search database and beta.certify.sba.gov.

How Do I Get Certified as a Minority-Owned Business?

Another critical certification is the minority-owned business certification. Like WBE and WOSB, federal, state, local, and large businesses reserve a percentage of their contracts exclusively for minority-owned businesses (MBEs).

The National Minority Supplier Development Council (NMSDC) is a membership association with 23 regional affiliate councils nationwide, plus 1,450 corporate members representing public and privately-owned large corporations. NMSDC promotes supplier diversity through education and networking opportunities and offers an official certification process for minority-owned businesses.

Qualifications for certification include:

  • The business owners must be U.S. citizens
  • The business must be at least 51% minority-owned, operated, and controlled. (Per the NMSDC, a minority must be at least 25% Asian, Black, Hispanic, or Native American. Also, minority eligibility is established through screenings, interviews, and site visits. For publicly-owned businesses, at least 51% of the stock must be owned by one or more minority group members.)
  • The business must be for-profit and physically located in the U. S. or its territories.
  • The minority owners must also participate in the daily management and operations of the business.

To start the certification process, fill out the online application on the website of the regional NMSDC affiliate located closest to your business. The documentation required varies by business type, but you can prepare by gathering information on:

Once you get approved, you’ll receive notification via e-mail and postal mail. To find federal and state contracting opportunities, start with the Small Business Administration’s (SBA) contracting website, where you will find helpful links to procurement opportunities and useful guides on how to bid. Also, check with your local affiliate to attend business opportunity fairs, training, and networking events. You must be re-certified annually by providing current tax forms and contact information changes.

What is an SBE Certification?

Small Business Enterprise (SBE) Certification is a bit different from the other small business certifications described above in that it is not one designation from one source. Many organizations and local governments offer SBE certification, and each has its own set of guidelines and requirements. You might have to meet qualifications such as a maximum number of employees or sales numbers.

In addition, getting SBE certification from one entity does not necessarily qualify your business for SBE certification status elsewhere. For example, getting SBE certified for the City of Los Angeles may open your business to numerous contracts throughout Los Angeles but not anywhere else. But, getting SBE certification through several organizations and councils can only increase your opportunities to gain new business and widen your sales base.

Now That You’re Certified

Once you get a certification, it is crucial to stay involved and make the most of your designation. Put official logos on your website to spread the news and use the certificate in all your marketing materials and as part of your email signature.

Procurement opportunities are lucrative but take a lot of hard work to bid on and usually have a lengthy vetting process. When applying for state, local, and corporate projects, search state, city, or company websites for bidding opportunities. Finally, make sure you know the deadlines and requirements to stay compliant.

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Expanding a Small Business to Another State: What You Need to Know https://www.corpnet.com/blog/expanding-a-small-business-to-another-state/ Mon, 10 Jan 2022 13:44:28 +0000 https://www.corpnet.com/?p=32232 Extending your small business’s presence across state lines can help your company reach new markets, grow revenue, and boost profits. But how do you expand a small business into another state? And what’s involved in operating a business in multiple states? There are some filing requirements to operate in other states legally and tax-related considerations […]

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Extending your small business’s presence across state lines can help your company reach new markets, grow revenue, and boost profits. But how do you expand a small business into another state? And what’s involved in operating a business in multiple states?

There are some filing requirements to operate in other states legally and tax-related considerations that need attention. Of course, none of that should be taken lightly, so entrepreneurs should research the requirements of the state(s) where they want to conduct business. It’s also beneficial to consult an attorney and tax advisor or accountant for professional advice.

Operating a Business in Multiple States

Legally operating a business in multiple states generally won’t require starting an entirely new business entity in every state. Typically, limited liability companies (LLCs) and corporations will have to apply for foreign qualification instead.

Foreign qualification is the process of registering a company to conduct business in another state. Whether or not a business needs to register depends on several factors.

General Guide for When Foreign Qualification Is Required

Nexus (either a significant physical or economic connection to the state that requires a business to comply with that state’s tax laws) comes into play when determining if foreign qualifying is necessary. Different states have different definitions for what they consider doing enough business in the state to constitute nexus. Generally, nexus is established when:

  • The business has a physical presence (e.g., office space, warehouse, or retail store) in the state.
  • The business stores inventory in a state — such as merchandise owned by Fulfillment by Amazon (FBA) merchants and stored in a warehouse owned or operated by Amazon.
  • The business conducts in-person meetings with clients or customers in the state.
  • The business is structured as a limited liability company, C corporation, S corporation, or a limited partnership (LP).
  • The business has employees living or working in the state.
  • The business’s sales or revenue in the state have reached a specific threshold that the state considers having “economic nexus.”

Unfortunately, states aren’t always crystal clear about what specific activities constitute “doing business.” The mere activity of selling products or services in states beyond the LLCs or corporation’s home state doesn’t necessarily mean the company will be deemed conducting business in the other states. For example, suppose a business is a consultancy or the business owners are freelancers and conduct most of their work online. In those situations, foreign qualification usually isn’t required. E-commerce businesses are different because there are sales of products involved and possibly a warehouse with products located in the state.

Other business activities that typically do not constitute conducting business in a state:

  • Defending or settling a lawsuit
  • Dealing with internal LLC or corporate activities such as member meetings
  • Having a bank account in the state
  • Selling through independent contractors
  • Securing or collecting debts
  • Conducting an isolated transaction that is completed within 180 days and not repeated

How to Foreign Qualify to Expand a Small Business to Another State

1. Submit a Certificate of Authority

Most states have similar procedures to file a foreign qualification. It starts at the Secretary of State’s office in the state where the business will expand its operations. Companies need to submit a form, which is usually called a “Certificate of Authority,” and pay the required filing fees. The business owners may need to provide documentation (Certificate of Good Standing) that the business entity has paid its taxes and followed business compliance rules in its home state before the other state will approve foreign qualification.

2. Conduct a Business Name Search

Next, conduct a name search in each state to ensure the business name is legally available. If not, the business will need to use a “fictitious name” (also known as Doing Business As or DBA) in that state.

3. Designate a Registered Agent

Once the business has a foreign qualification, they need to appoint a registered agent. A registered agent (also known as a statutory agent or registered agent) is a person or company with the authority to accept service of process (legal documents and government notices) on behalf of a business.

A registered agent can handle in-state responsibilities such as:

  • Official federal and state correspondence
  • Subpoenas for information
  • Tax notices from the IRS and local tax authorities
  • Lawsuits
  • Summonses to appear in court
  • Corporate filing notifications

States often list authorized registered agents on their websites. It can be highly advantageous to use a reputable registered agent services company, like CorpNet, that can provide its services in all states. It simplifies things because there’s just one point of contact for all registered agent matters, and it may be more cost-effective, too.

4. Obtain Required Licenses and Permits

State and local governments may require certain business licenses and permits for a company to operate in their jurisdictions. Even foreign qualified companies must follow those rules, so it’s essential for business owners to research the requirements.

One significant point to consider is if the business must collect and remit sales tax in the state. Whether or not a company has a physical presence, such as a warehouse in another state, having an out-of-state employee may signify enough presence to require the business to collect and pay sales tax in that state. Once it’s determined a business has sales tax nexus in a state, it is required to apply for a sales tax permit to collect sales tax for all taxable transactions made in the state and pay those monies to the state’s Department of Revenue.

5. Register for Payroll Taxes

If the business has employees in the new state, it must register for payroll taxes with the state tax agency. It will need to obtain a state income tax withholding number (and unemployment insurance number) and withhold state income taxes from employees’ pay. Even if the state does not have an income tax, businesses must still withhold and pay federal income tax.

The business must also register with the state’s Department of Labor and be compliant with the Department’s rules for employees in the state.

  • Minimum wage
  • Labor laws
  • State disability insurance
  • Worker’s compensation

There may be other requirements as well. It can be helpful to use an experienced payroll services company that is familiar with handling multi-state workforces and knows the regulations in each state.

Consequences of Not Filing for Foreign Qualification

Neglecting to foreign qualify when required can cause significant issues for a business and its owners.

Possible Penalties for Failing to File for Foreign Qualification

  • Fines and interest for the time the company was conducting business in the state and was not foreign qualified
  • Payment for missing filing fees the company should have paid
  • Payment of back taxes for the time the company was doing business without being foreign qualified
  • Ineligibility to enforce contracts in the state
  • Ineligibility to sue in the state, because an entity can’t bring suit in a state where it isn’t registered
  • Loss of the business owners’ personal liability protection in the state – By not complying with the state’s laws, a court might rule the corporate veil shielding business owners from responsibility for the business’s debts has been pierced. That puts the owners’ personal assets at risk.

CorpNet Can Help You Set Up Your Corporation or LLC for Doing Business in Multiple States

Simplify the process by asking CorpNet to help you! If you would like to expand your business into another state, CorpNet can help you with your foreign qualifications filings, registered agent needs, business license applications, payroll registration, and more. We’re just a phone call or email away.

Contact us today to get discuss ways you can expand your small business!

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Get Your Office Into the Holiday Spirit https://www.corpnet.com/blog/office-holiday-spirit/ Tue, 19 Oct 2021 17:27:45 +0000 https://www.corpnet.com/?p=53838 I love the holidays. Celebrating with family and friends is very important to me and my husband, Phil. And we strongly believe in sharing that holiday spirit with our employees and contractors. Unfortunately, last year, like many of you, we couldn’t celebrate in person, but we still made sure our employees knew they were appreciated […]

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I love the holidays. Celebrating with family and friends is very important to me and my husband, Phil. And we strongly believe in sharing that holiday spirit with our employees and contractors. Unfortunately, last year, like many of you, we couldn’t celebrate in person, but we still made sure our employees knew they were appreciated and valued.

This year, we’re back to hosting a holiday party. Our company has employees and freelancers located all over the country, and we’re going to bring them here to Westlake Village to get to know one another and celebrate a great year.

While it’s essential to treat your employees well all year long, after the challenging time we’ve all been through, it’s more important than ever to get in the holiday spirit and start spreading the joy.

Here are some ways to do that.

If your company is still operating virtually, that doesn’t mean you can’t celebrate. Host a party via video chat. Arrange a gift exchange ahead of time and unwrap the presents online. Hold some contests and give out prizes. Ideas include an ugliest holiday sweater contest or trivia competition. If your staff isn’t shy, you could even host a virtual karaoke holiday song competition.

For companies that have returned to work in person, be sure to decorate your offices. Just seeing the festive décor will be a morale booster. If you’re nervous about hosting a holiday party indoors, take advantage of the fact we live in southern California and hold a holiday picnic at a local park or even head to the beach. Or you can stay on-premises and hire a food truck to come by feed your team.

More important than parties, however, is sharing with your team how key they were to all you achieved this year and how much you’re counting on them to take your company into the future. Salute employees who went above and beyond. Verbal recognition in front of their peers makes people feel valued.

If you can afford cash bonuses, by all means, distribute them. If you can’t, that’s OK; perhaps you can give your team the gift of time—two or three extra days off—with pay. Thoughtful gifts work wonders too. Everyone appreciates a cozy blanket, throw, or holiday food basket.

Ideally, you should try to maintain that generous holiday spirit all year. That’s what we do at CorpNet—and I believe it’s what helped catapult our business this year.

While the holidays may seem like they are months away, this is not the case. They’re right around the corner. Now is the time to plan your celebration!

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